Cultural Assumptions and Challenges
22 November 2010 Tweet
Updated on 25 December 2010 by
Lokesh Datta
In an uber-connected world, with globally-dispersed teams, understanding and respecting cultural differences can be critical to the success of collaboration efforts. “Americans tend to believe that they've reached some sort of pinnacle in the way they practice choice.” Says Sheena Iyengar in her TED talk, The Art of Choosing. Sheena outlines three assumptions on choice by Americans and questions the validity of these assumptions across cultural boundaries.


