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Entries in Social Networks (4)

Thursday

Dec242009

Connecting for Collaboration via Social Media?

24 December 2009

Is Facebook or Twitter the answer for improving collaboration? Is “Facebook for Enterprise” or “Twitter for Enterprise” the answer? Probably not! They are hammers, and quite effective at that for their purpose, but look for the right nails. Oh, and also watch out for paving the cow path. Social networking sites use impressive tools that can be utilized for collaboration networks for the enterprise. But, we must not forget to pick the right horse for the course. Remember, the enterprise reluctantly adopted IM but never the whole AOL walled-garden. And, they have been right!

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Lokesh Datta |

Unsure of ROI, CMOs to Increase Social Media Investments in 2010

24 December 2009

CMOs plan to spend more on social media marketing in 2010, as they struggle to tie the spending with actual business results. The CMO Club and Bazaarvoice, a social commerce vendor, surveyed 133 CMOs in September from industries including software, finance and insurance, travel and hospitality, media and publishing, consumer goods and retail. Key findings for the survey are:

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Lokesh Datta |

Understanding Objectives of Players in Collaboration Networks

22 December 2009

We identify at least four players or stakeholders in collaborations networks: Enterprise, Customer (current and prospective), Employee and Partner. Each player operates in the collaboration network with own objectives, motives and expectations, which are often asymmetric.

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Lokesh Datta |

Comparing Collaboration and Social Networks

21 December 2009

The objectives and intensity of collaboration networks and social networks are almost entirely different. This key distinction leads to the manner and means of networking that that are indeed different. Sure enough, there is some overlap between the two types of networks but this is neither an imposing nor a driving fact.

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Lokesh Datta |

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4 Ps,

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Social Media,

Social Networks in

People,

Process,

Strategy,

Tools