Articulate the Purpose of Your Collaboration Effort!
24 May 2010 Tweet
Updated on 25 December 2010 by
Lokesh Datta
Articulating the purpose of any project is not as easy as it seems. A lack of clearly-defined business reasons and clarity of purpose create at least confusion, if they don’t derail the effort and its impact altogether. We have proposed the 4 Ps Model for Effective Collaboration: Purpose, People, Process and Place. The PURPOSE is the starting point. The purpose of any collaborative effort must have a business context; after all, you are trying to solve a business problem that would have a demonstrable business impact, at least presumably. Or else, you would have no valid reason. Here is a set of proposed steps for articulating the PURPOSE of your collaborative effort.


