Catalyzing a Collaborative Shift

Nothing is more appropriate in the new year than to talk about the shifts you are going to make. In the collaboration space most of these are shifts in behavior. Behavior is very hard to change. If you don't believe me just look at the weight loss or stop smoking industries in the U.S.. They are about $5 billion each, and their success rate is something under 5%. It is much easier to change a line of code than to change a person's behavior. Trying to get people to collaborate is like pushing on a string... you can do lots of pushing and not get anywhere.

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