Unsure of ROI, CMOs to Increase Social Media Investments in 2010

Updated on 24 December 2010 by Lokesh Datta

CMOs plan to spend more on social media marketing in 2010, as they struggle to tie the spending with actual business results. The CMO Club and Bazaarvoice, a social commerce vendor, surveyed 133 CMOs in September from industries including software, finance and insurance, travel and hospitality, media and publishing, consumer goods and retail. Key findings for the survey are:

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