In the Financial Times article, Enterprise 2.0 is vital for business, Andrew McAfee, a principal research scientist at the Center for Digital Business at MIT, defines E2.0, identifies key properties of E2.0 tools, and outlines potential benefits and risks of E2.0.
E2.0 is something actually new, says McAfee. It is enabled by technologies that were not widely available ten years or even five years ago. He defines E2.0 as companies deploying Web 2.0 technologies such as wikis and blogs, and adopting approaches for team interaction that have emerged from such popular sites as Facebook, Twitter and LinkedIn.
E2.0 tools have three properties:
- Easy to learn and use
- Free form, with no pre-defined workflow or central coordination
- Continuously changing patterns and structure emerge rather than imposed
The article does not address security and compliance, which many companies fear. According to McAfee, risks of E2.0 are quite small, because:
- Contributors are identifiable, without a cloak of anonymity
- People are inclined to behave at work, and most do
Recently published annual survey by McKinsey & Co. on what an organization can expect to achieve from E2.0 showed a 20% gain in innovation and 35% increase in access to experts.
E2.0 makes it easier to access knowledge and experts. It brings more resources to bear on an issue than those assigned by “proper” authorities. In essences, access to information and networking effect of E2.0 make solutions superior to those generated by “stand alone” teams.
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