Leveraging Social Media for Person 2.0

Many a channels are available for leveraging social media for professional growth. We outline a straightforward model below:

• Discover me: Make your interests, views and expertise available to your target audience through applicable channels. For example: create personal blogs, leverage social and professional networking sites like Facebook and LinkedIn, broadcast on microblogging sites like Twitter, comment on blogs of interest, and get indexed in search engines.
• Like me: Offer content of value and interest to the target audience to establish credibility. Targeted content of value is the key.
• Follow me: Create a network of followers through frequently updated content of interest to the target audience. Frequency and quality of content updates would determine the quality and quantity of your followers.
• Follow them: Follow your audience -- contribute and engage in the ongoing dialog.
• Promote me: Be patient. Your followers would promote you and your points-of-view, only to the extent they value them and believe that their social network can benefit from such content and expertise. Asking your followers for promoting you is usually not effective.

Update on 24 December 2010 by Lokesh Datta

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• No Recession for Social Media Investments
• Leveraging Social Networking for Enterprise, but HOW?